Full-Time
Posted on 9/3/2026
Fragrance and personal-care retail chain
No salary listed
No H1B Sponsorship
Towson, MD, USA
In Person
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Bath & Body Works sells affordable fragrance and personal care products through a large network of stores and online, focusing on lotions, soaps, and home fragrances like candles. The products use recognizable scents to create an accessible luxury experience, with a emphasis on aroma and mood-enhancing properties, and include flagship lines like White Barn Candles. The brand achieves scale through mass retail presence and a strong mall footprint, distinguishing itself by its fragrance dominance, proven store format, and history as a corporate-led spin-off rather than a founder-led startup. The company aims to grow its global footprint and strengthen its digital presence to reach more customers and expand its market share.
Company Size
10,001+
Company Stage
IPO
Headquarters
Columbus, Ohio
Founded
1990
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Parental Leave
Mental Health Support
40% Discount
Bath & Body Works returned its North American direct business to growth in Q2 2026, with online sales rising 3% to $275 million — the first year-over-year increase since 2021. The company lowered its free-shipping threshold and made digital improvements to drive the turnaround. However, total net sales fell 2.3% to $1.51 billion, whilst US and Canadian store sales declined 5.4% to $1.13 billion. The $8 million direct-sales gain offset only a fraction of the $65 million store-sales drop. CEO Daniel Heaf said positive signs were "not yet broad enough to signal an inflection in the overall business". Direct sales represented approximately 18% of quarterly revenue. The company forecast approximately $650 million of non-GAAP free cash flow for 2026 to fund marketing and digital improvements.
Bath & Body Works (BBWI) returned to digital growth but still expects sales to decline. Can e-commerce fix weak store traffic? Published on August 28, 2026 at 11:00 pm by jeff lewis in hedge funds, news. Bath & Body Works, Inc. (NYSE:BBWI) returned the North American direct business to growth in Q2 2026, marking the first year-over-year increase since 2021. Direct net sales rose 3% to $275 million, helped by a lower free-shipping threshold and digital improvements. However, total net sales at Bath & Body Works, Inc. (NYSE:BBWI) declined 2.3% to $1.51 billion, while U.S. and Canadian store sales fell 5.4% to $1.13 billion. That contrast frames the turnaround question. E-commerce can help Bath & Body Works, Inc. (NYSE:BBWI) reach shoppers beyond stores, but the $8 million year-over-year increase in direct sales offset only a small part of the $65 million store-sales decline. On the August 26 earnings call, CEO Daniel Heaf said the positive signs were "not yet broad enough to signal an inflection in the overall business." Bull case. Bath & Body Works, Inc. (NYSE:BBWI) is seeing measurable progress in the channels management expected to improve first. Bath & Body Works, Inc. (NYSE:BBWI) reported more new, existing, and reactivated digital customers as better discovery, personalization, and product storytelling supported conversion. Expanded distribution also gives Bath & Body Works, Inc. (NYSE:BBWI) access to customers who may not visit stores. Amazon sales more than tripled sequentially, attracting a younger, more affluent mix of new-to-brand shoppers, while the Ulta Beauty rollout reached approximately 600 stores. Bath & Body Works, Inc. (NYSE:BBWI) reported no observed cannibalization from those partnerships so far. The transformation also has financial support. Bath & Body Works, Inc. (NYSE:BBWI) now forecasts approximately $650 million of company-defined non-GAAP free cash flow, calculated as operating cash flow minus capital expenditures, for 2026. That provides capacity to fund marketing and digital improvements amid continuing sales pressure. Bear case. The main problem is scale. Direct sales represented approximately 18% of quarterly revenue, and Bath & Body Works, Inc. (NYSE:BBWI) acknowledged that free shipping on orders above $50 shifted some sales from stores to the direct channel. Digital growth is less valuable if it merely changes where an existing customer completes a purchase. Core-category demand also remains soft. Body care sales declined by a mid-single-digit percentage despite sequential improvement and a better-than-expected Fruit Fusion launch. For Bath & Body Works, Inc. (NYSE:BBWI), weak store traffic and softness in a hero category remain more important to the near-term revenue trajectory than early marketplace gains. The headline profit improvement also reflected temporary benefits. Bath & Body Works, Inc. (NYSE:BBWI) reported GAAP diluted EPS of $0.58 and company-defined non-GAAP adjusted diluted EPS of $0.62, which excluded $9 million of pre-tax transformation costs but included approximately $80 million of tariff refunds. Bath & Body Works, Inc. (NYSE:BBWI) said non-GAAP adjusted diluted EPS would have been $0.31 excluding the refund benefit. Bath & Body Works, Inc. (NYSE:BBWI) narrowed full-year sales guidance to a decline of 4% to 2.5% and forecast a third-quarter decline of 5% to 2.5%. Those ranges indicate that digital and marketplace growth will still be outweighed by weakness elsewhere in 2026. Hedge fund data. The filings available so far reflect positions held before Bath & Body Works, Inc. (NYSE:BBWI) reported second-quarter 2026 results and updated guidance. Insider Monkey's database showed 40 hedge funds holding Bath & Body Works, Inc. (NYSE:BBWI) at the end of 2Q2026, down from 52 funds three months earlier. Conclusion. E-commerce cannot yet fix weak store traffic for Bath & Body Works, Inc. (NYSE:BBWI). Digital growth, Amazon, and Ulta provide credible ways to recruit customers and broaden distribution, but their contribution remains too small to offset declining store sales and body-care softness. The stronger milestone will be sustained digital growth that adds demand while store traffic stabilizes. Disclosure: None. This article is originally published at Insider Monkey. Related Insider Monkey Articles
Bath & Body Works reported second-quarter fiscal 2026 adjusted earnings of 62 cents per share, up 67.6% year over year and beating the consensus estimate of 24 cents. Net sales fell 2.3% to $1,514 million but exceeded expectations of $1,499 million. Results benefitted from $80 million in tariff refunds. Direct sales returned to growth for the first time since 2021. Without the tariff benefit, adjusted earnings would have been 31 cents per share, still above prior guidance. Gross margin expanded 440 basis points to 45.7%, though excluding tariff refunds it would have declined 90 basis points to 40.4%. The company raised its fiscal 2026 outlook following the results. BBWI shares gained 7.5% on the news.
Bath & Body Works reported second-quarter results that exceeded expectations, with net sales declining 2.3% against guidance of down 3% to 5%. Adjusted earnings per diluted share reached $0.62, surpassing the guidance range of $0.20 to $0.25. The earnings included approximately $80 million in tariff refunds. Excluding this benefit, adjusted earnings per diluted share would have been $0.31, still above the high end of guidance. Chief Executive Officer Daniel Heaf noted the company is seeing early signs of progress from its Consumer First Formula strategy. The quarter showed sequential improvement in body care, a return to growth in digital sales, and accelerated growth in expanded distribution. However, Heaf cautioned that whilst these developments strengthen confidence in the company's strategy, the improvements are not yet broad enough to signal an overall business inflection. The underlying business remains under pressure.
Bath & Body Works reported second quarter 2026 results that exceeded guidance, with net sales of $1.5 billion, down 2.3% year-over-year. Earnings per diluted share were $0.58, whilst adjusted earnings per diluted share reached $0.62. The company achieved its first direct net sales growth since 2021, supported by enhanced digital experiences. Chief executive officer Daniel Heaf noted sequential improvements in body care and stronger performance from new product innovation. Bath & Body Works raised its full-year 2026 adjusted earnings per diluted share guidance to $2.60 to $3.33 and narrowed its net sales guidance to a decline between 2.5% and 4%. The company reported operating income of $216 million, up from $157 million in the prior year quarter.